I've got nothing against pink per se, and I'm happy to see it having a bit of a fashion moment for grownups. It isn't all about being pink and pretty.' Not that there's anything wrong with being feminine, but there's more than one way to be a girl. What's so disappointing is that it has to be done in a pinkified, prettified way. 'We are desperate for decent female characters in film.
People, crossbows are meant to help you survive, not look good on a catwalk.Ībi Moore, the founder of Pinkstinks, the campaign that managed to get Hamleys to stop branding beauty products and ironing boards with pink for girls while leaving the construction toys and outdoor games for the boyfolk, is also disappointed. 'You can play with the hair and face and shoes and clothes,' she says, happily. In a promotional video, a saleswoman dressed remarkably like Katniss shows off her target practice and speaks of accessories that allow girls to create an avatar. OK, so the Heartbreaker Bow isn't marketed directly at Hunger Games fans – partly because Hasbro didn't win the franchise rights, I suppose – but I can't think of many other reasons for the launch of a bow and arrow for girls this year.
